Rapala is one of the best-known names in lure fishing, producing hard and soft lures for targeting predatory species in freshwater and saltwater.
The brand's story began in Finland in 1936, when Lauri Rapala developed a lure designed to imitate the movement of an injured baitfish. That idea led to the Original Floater and remains central to Rapala's approach to lure design today, with ranges covering different actions, swimming depths, sizes and fishing situations.
Explore our Rapala fishing lures for targeting species including pike, perch, zander and trout, alongside selected tools and accessories from the wider Rapala range.
